Mumbai Raised Us. The World Will Wear Us.
Started in the city of dreams by someone who dreams bigger. The goal? Our tee in New York, London, Tokyo worn by a stranger who gets it. Who knows pride isn't about borders—it's about backbone.Turang is Sanskrit for horse. Untamed strength. Forward motion. Deep roots. That's what we are. That's what you wear.
Built for those who don’t wait for change — they lead it •
This is Turang
Turang is what happens when you stop apologizing for where you're from and start weaponizing it. We exist because somewhere between going global and fitting in, people lost themselves—and we're here for the ones who found their way back. What makes us different? Zero compromise. We make tees that say "Patriot" and mean it, "Mumbai" and feel it, "Bharat 1947" and honor it. No irony. No softening. No "for everyone." Just pure, uncut identity for people whose roots run so deep they can't be pulled up by trends. This isn't about looking good—it's about feeling known. When you wear Turang, you're broadcasting: I know who I am, I know where I'm from, and I'm done explaining myself. That confidence? It's worth more than the price tag. Buy it or don't. But if you're still reading, you already know you need this.
"We make
clothes for
people who
know where
they're from
And aren't
ashamed of it."
Who It’s For
For the ones who didn't throw that wrapper on the ground. Who gave up their seat without being asked. Who waited their turn when they could've cut the line. Not because someone was watching. Because that's who they are.
For the ones who remember where they came from — And honor it with how they move.
Pride isn't about flags and speeches. It's about keeping your city clean when the cameras are off.
Stopping at signals when the roads are empty. Being the person your roots deserve.
We're for the ones who get it. Who know that wearing your city means representing it. In every choice. Every moment.
Seen or unseen.
If you move with honor,
This is yours.
OUR MISSION
REMEMBER > FORGET.
HONOR > IGNORE.
ROOT > DRIFT.
We exist to remind you that your roots aren’t baggage — they’re backbone. In a world obsessed with “going global,” we choose to stay rooted. Where trends fade, we build timeless. Where the market pushes someone else’s story, we hand you back your own. Our mission is simple: make sure the rooted never stand alone again. Every design, every city, every thread — it’s all for the ones who know, the ones who remember, the ones who stay true.
And in a world rushing to wear someone else’s origin, we choose our own first. We’ve celebrated others for so long that our stories began to fade — but not anymore. We’re the ones who remember, the ones who refuse to forget. Turang brings our identity back to the front: louder, prouder, unapologetic. As we grow, more origins will rise, more stories will be told, more patriotism will breathe through every piece. Turang honors those who are truly Bhartiya — not by shouting, but by showing. Not by claiming, but by creating. And this is just the beginning. New drops, new chapters, new fire — and we want you with us from the ground up.